Need to Re-invent the
Soft Power of Pakistan
Mian Majid Ali Afzal
Soft power is associated with the rise of globalization, technological revolution and neoliberal international relations theory. However, it is not merely the application of non-traditional instruments such as culture and commercial goods, rather the fulcrum on which the principles of soft power stand are society, institutions and policies to attain state objectives. Similarly, all non-military action does not constitute soft power. Educational and cultural institutions play a critical significant part in the development of soft power of a nation. Popular culture and media are frequently identified as a source of soft power, as is the spread of a national language, or a particular set of normative structures that inspire others to acculturate.
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