PUNJAB PUBLIC SERVICE COMMISSION
COMBINED COMPETITIVE EXAMINATION FOR RECRUITMENT TO THE
POSTS OF PROVINCIAL MANAGEMENT SERVICE, ETC. (BS-17) – 2015
SUBJECT: MASS COMMUNICATION (PAPER-II)
TIME ALLOWED: THREE HOURS MAXIMUM MARKS: 100
Note: Attempt any FIVE questions. Attempt in English or Urdu language. All questions carry equal marks.
Q.1. How will you explain the physical and psychological barriers which tend to vitiate the quality and effectiveness of Communication?
Q.2. Explain the characteristics which written Communication must possess.
Q.3. It is said that “Human body is the main transmitter of Communication.” A detailed answer is needed.
Q.4. Explain the most common Propaganda techniques introduced in 1937. Please also mention the name of four other techniques Alfered Mecling Lee added in 1945.
Q.5. Advertising is an essential feature of free economy and the cheapest method for Communication of manufacturer’s message to consumer. Do you agree? If yes how, if not why?
Q.6. What is the role of Public Relations Officer in Government Departments? Explain and give suggestions for the improvement.
Q.7. Write short notes on:
(i) Development Communication
(ii) Opinion Leader
(iii) Importance of message