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Cognitive Dissonance Theory

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Cognitive Dissonance Theory Explaining why behaviours and beliefs disagree When someone tells a lie and feels uncomfortable about it because he fundamentally sees himself as an honest person, he has likely experienced cognitive dissonance. This phenomenon occurs when one’s ideas, beliefs, or behaviours contradict each other. Cognitive Dissonance Theory proposes that individuals experience psychological discomfort when they are confronted with ... Read More »