Ultra book launched in Pakistan

On June 20 last, at a well-attended mega event in Karachi Marriot, Intel Pakistan unveiled a range of products powered by its 22 nanometer 3rd generation Ivy Bridge processors.

The launch, in words of the organizers, was a fulfillment of the commitment the corporation had made years go. It had decided not to make the tech savvy Pakistani wait for long and introduce its top of the line innovative products soon after their launch in the global market or ideally at the same time.

People from different walks of life had thronged the venue to have a look at the much awaited Ultrabook- a superlative version of the existing laptop- and experience the amazing difference. To their utter amazement, they had a machine of their dreams right in front of their eyes and the lucky ones also got a chance to handle them.

While the visitors registered themselves and headed towards the hall, Intel Country Manager Pakistan, Naveed Siraj, greeted them with a conspicuous smile beaming on his face. Today he was going to put something on display about which he had talked at length in a newspaper interview. At that time it was a dream but now a reality. What he said about Ultrabook is mentioned below as backgrounder:

It’s going to be an ultra thin and ultra light notebook highly efficient on speed, responsiveness, productivity and what not. Its battery life would be around 11 to 12 hours. The concept is to revolutionize the field of mobile internet connectivity where the concept of chargers, wires and cables is almost non-existent. As Intel’s in-house social anthropologists put it, Ultrabook is the reflection of one’s self. As one always longs for perfection, this machine is a bid to achieve the goal of near perfection.’

‘It’s going to be an ultra thin and ultra light notebook highly efficient on speed, responsiveness, productivity and what not. Its battery life would be around 11 to 12 hours. The concept is to revolutionize the field of mobile internet connectivity where the concept of chargers, wires and cables is almost non-existent.

The basic features of the Ultrabook follow:

Concept

The idea behind Ultrabook is go for perfection and scale new heights in terms of performance and experience. Ivy Bridge processors have not only enhanced the performance of the Ultrabook up to 20 times better than its earlier versions, but have also doubled its graphical processing. The new technology is also capable to personalize and establish a trusted relation between payments processors, banks, online merchant, social media site or gaming site and Ultrabook, through its user’s identification security system. The new chips also offer increased media and graphics performance, long battery life and more choice in stylish designs.
Speed
The Ultrabook just takes merely 2-3 seconds to resume the display of the notebooks from sleep mode. It awakes in a flash taking less than 2 seconds to boot from deep sleep mode to active status. Besides, one can make data transfers at blazing speeds. For example, with the addition of USB 3.0 and thunderbolt technology, a full-length HD movie can be transferred to an Ultrabook in less than 30 seconds.

This aspect has a lot to do with the lifestyle, stress level and productivity of a user. As Naveed Siraj recalls, seven years ago he had to wait for ages for his computer to boot. By the time it would be ready, he would have smoked a couple of cigarettes. Stress would be another thing if he was short of time and the task urgent.

Security

The latest Ultrabooks have Intel’s Anti-Theft technology and will be made available from different manufacturers including HP, Dell, Acer and others. The owner of a stolen device will be able to block it by a visiting a specific website to which he should have subscribed earlier. Currently, this service is not on offer in Pakistan but it would be possible if service providers like insurance companies show any interest.
Ease and comfort

At less than an inch thick, it is lightweight and highly portable Ultrabook is easy to grab and go anywhere. It can run for hours, and standby period can last for days. Just imagine going through security check at airports with Ultrabook held close to your chest like a file cover while others going through the endless exercise of taking their laptops out of their bags and putting them in front of scanners. You don’t need to carry young in a bag with batteries and chargers. The battery is strong to last through the longest of journeys.

Connectivity

With the help of Intel’s Smart Connect Technology3 in your Ultrabook, your email, favorite apps, and social networks are continually and automatically updated even when the system is asleep. No more waiting for the latest world news or friends’ updates to be delivered’ just lift the lid and you’re up-to-date and ready to go. It enables your computer to send updates to the cloud if you create items while you’re away from a network connection’ for example, if you write emails while on a plane. What happens is that everything you create offline syncs automatically once your device reestablishes network connectivity, even when it’s in sleep mode.

Improvement on architecture

If we look at traditional laptop and our premium Ultrabook reference design, we can identify key improvement. They are:
  1. Standard on thinness: Display has gone from a standard 5mm to a thin 3mm.
  2. Standard on battery life: Battery has gone from an 18mm cylindrical to a flat 6.5mm lithium polymer.
  3. Hard drive has gone from 9.5mm to 7mm.
  4. Innovation on motherboard design. From a motherboard with a socket for the PGA package, we have moved to a thinner soldered down BGA solution.
  5. Thermal solution was reduced from 9mm to 6mm thanks to the 17W processor.
  6. And for the 18mm Ultrabook system, we opted out on an Optical Disk Drive.
    So the innovation has led to inches going to millimeters.
BS. Irfan Ahmad

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