Promote Tourism to Project Soft Power
Pakistan needs to cash in on the opportunity
Mian Majid Ali Afzal
Hard power was once considered one of the basic tools of foreign policy projection in the world. However, with the rise of globalization and information revolution in post-Cold War era, the term “soft power” started gaining momentum. The term was popularized by a noted American political scientist Joseph Samuel Nye Jr. in his 1990 book “Bound to Lead: The Changing Nature of American Power.” In this book he wrote: “when one country gets other countries to want what it wants might be called co-optive or soft power in contrast with the hard or command power of ordering others to do what it wants”.
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